12 Effective Strategies Apple Uses to Create Loyal Customers
Apple enjoys fanatical brand loyalty. This is not a coincidence it’s part of a well-thought-out plan to deliver strong products and create an Apple culture. The iPhone and the iPod are entry level gadgets if the consumers likes the gadget then they’re more likely to consider buying an Apple computer in the future. SOURCE
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Filed Under Apple, IPod, Leopard, Mac, Recommended, Short News, Simplicity, iMac, iPhone, iTunes | Jorge | Leave a Comment
Apple Reports Record Second Quarter Results
Apple today announced financial results for its fiscal 2008 second quarter ended March 29, 2008. The net sales that obtained in this semester were of 7,510 billion, with net quarterly profit of$1.05 billion. These results compare to revenue of $5.26 billion and net quarterly profit of $770 million, or $.87 per diluted share, in the year-ago quarter. Gross margin was 32.9 percent, down from 35.1 percent in the year-ago quarter. International sales accounted for 44 percent of the quarter’s revenue.
Apple shipped 2,289 million of Macintosh® computers: 856 thousand of iMacs,Etc., and 1,433 million Macbooks, The company sold 10.644 million iPods during the quarter representing one percent unit growth and eight percent revenue growth over the year-ago quarter, also sold 1.703 million iPhones.
We have seen rumors about a new iPhone model with 3G Network, and we waiting for a possible update of Macbooks with aluminium desing. I can’t wait anymore what new products Apple will bring for us in the following months.
Via: Apple Financial Results.
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Filed Under 2008, Apple, Apple Store, Financial Results, IPod, Mac, iMac, iPhone | David | Leave a Comment
Hola, Apple Online Store Mexico
Now Mexicans have the chance to get Apple products through the Apple Online Store shipped to their door step.
This is a great move on Apple´s part, knowing the growing online Mexican market the store came in the right time. They are giving away 5 MacBooks and 120 iPod Nanos for they loyal fans and public in general, as a Welcome and incentive to start shopping! 
It´s the first step that Apple gives to the expansion to latin american market, and their roots are planted for even better things, like an iTunes Music Store and the launch of the iPhone on Aztec soil.
Just expand a profitable model to all the parts of the world and thats a great idea. We are hearing too that, Apple is going to launch a retail Store in Mexico City, thats what i am talking about, of expansion.
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Filed Under Apple, Apple Store, IPod | Jorge | 2 Comments
How to Charge an iPod with an Onion
You may be wondering, is the title is wrong or something like that. It´s not. Actually this video shows how you can charge your iPod when you are in need of your favorite music.
Imagine you are travelling, and you listened to the music all day but there are several hours of road ahead, and your battery is dead. What do you do?
Well you go to the supermarket and get an Onion, two Gatorades, a cup and a stick. Then you follow the instructions on the video.
Thats pretty impresive, and may come handy to have this knowledge.
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Filed Under Apple, IPod | Jorge | Leave a Comment
iPod Nano Ad with a MadTV twist
Some people would like this kind of honesty from Apple, but instead MadTV made this parody and early adopters are going to be identified with it. Remember the people that sued Apple because of the iPhone price drop?
This song describes exactly those people, that couldn´t ressell their 4GB iPhones on eBay and recoup their money. Thats how the technology market really is right?
Mad TV - Ipod Nano Feist 1234 Commercial
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Nick Haley and the iPod Touch Ad
Nick Haley a young English guy got lucky showing his skills and uploading a great Video to Youtube. Apple contacted the young guy, but Nick Haley was a little skeptic about this approach.
The New York Times says:
“I was sitting on the bus and I got this e-mail on my phone,” The message said, “We represent Apple and we’ve seen what you have produced and we’d like a chat with you,” Mr. Haley recalled, adding: “This seemed ridiculous and far-fetched. My initial reaction was, someone wanted to steal it.”
A television commercial for the new iPod from Apple Touch, scheduled to begin running on Sunday, 10-28 is being created by the longtime Apple agency, TBWA / Chiat / Day. It is based on a commercial that an 18-year-old English student and Apple devotee named Nick Haley, who says he got his first Mac when he was 3, created on his own one day last month.
The advertisement in question combines passages of the iPod Touch Guided Tour with a catchy soundtrack -Music Is My Hot, Hot Sex (CCS) - The best thing is that Nick Haley was invited to travel to California to take part in the remake of the Ad by the advertising agency.
This is the original video by Nick Haley.
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Filed Under Apple, IPod | Jorge | Leave a Comment
First iPod Promotional Video
The first iPod was launched in 2001, and the video shown below is the first promotional video that followed the announcement.
Only the early adopters found this revolutionary device then this all spread virally just because of those white earbuds that became popular. The rest is history. Now Apple has the biggest marketshare on portable music devices.
Lets enjoy the video, of this simple to use device, that changed our daily lives.
Did you buyed one of the first iPods?
Watch the First iPod Ad After the Jump Read more
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Filed Under Apple, IPod, Recommended | Jorge | 1 Comment
iPod Touch Scratch Test
http://www.youtube.com/watch?v=kzbxpSwDetk
We Know the iPhone had many test like mixing, scratch tests, and drops, well only one was a test, but we all know that the iPhone screen is scratch resistant. The iPod Touch inherited the iPhone anti-scratch screen, as we can see on the video.
Don´t worry fan boys “iPods Were not Harmed on the shooting of this film” 
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Filed Under Apple, IPod | Jorge | Leave a Comment